A Conversation with Donbas Energo on Distributed Energy Marketing Powered by R2 Copilot
"Working with R2 Copilot for Marketing gave us the edge we needed. We reached new markets faster, maintained full privacy over strategic data, and built better messaging for a product as critical as distributed energy generation. It’s our AI secret weapon.”
- Igor Degtyarenko, Head of Marketing, Donbas Energo
Interviewer (R2 Copilot):
Igor, thank you for joining us. Can you share what motivated Donbas Energo to explore AI,assisted marketing solutions?
Igor (Donbas Energo):
Absolutely. As we began deploying compact natural gas,powered generation stations, our biggest challenge was outreach. These projects are highly localized, industrial parks, logistics centers, municipalities. We needed a way to tailor our messaging quickly and intelligently without compromising on data security. That’s where R2 Copilot stepped in.
Interviewer (R2 Copilot):
What made R2 Copilot stand out compared to other marketing tools?
Igor (Donbas Energo):
Speed and privacy. Most platforms require you to trade insights for exposure, R2 didn’t. We could test narratives, research sector-specific language, and build full campaigns while keeping everything on our side. With SDNP technology, our data never touched public infrastructure. For us, that’s non-negotiable.
Interviewer (R2 Copilot):
How did your team’s workflow change?
Igor (Donbas Energo):
Dramatically. Before, campaign planning could stretch over weeks due to manual drafting, fragmented research, and version control. With R2, we cut that down by more than half. Within days, we had five segmented outreach strategies targeting new business clusters. And the messaging was sharp, like it had already been through five iterations.
Interviewer (R2 Copilot):
Were there any standout features you’d highlight?
Igor (Donbas Energo):
The ideation module. We’d feed R2 some rough goals and sector traits, and it returned structured messaging pillars and sample content that actually made sense. Also, the multilingual support let us draft pitches in Ukrainian, English, and German without hiring external translators.
Interviewer (R2 Copilot):
And the results?
Igor (Donbas Energo):
Within the first month, we identified three new high-potential zones for distributed station deployment. Two pilot contracts are already in motion. The ROI on the marketing effort, considering time saved and traction gained, was unlike anything we’ve seen before.
Company Information:
Donbas Energo is a regional leader in thermal and distributed energy production. With new initiatives in decentralized natural gas generation, it aims to deliver resilient, flexible, and efficient power solutions tailored to the evolving needs of modern infrastructure.